

San Luis Obispo surf-product manufacturer, Poorboy USA, held their inaugural Surf Shop Showdown May 21, 2005 at Morro Rock. Local shop teams, consisting of 3 employees, battled it out in The Rock's 4-6 ft. windy conditions for the bragging rights of the Central Coast's best surfing staff. Other Central Coast manufacturers - Azhiaziam Clothing, Video Action Sports, and Guayaki Yerba Mate - supported the event, which raised scholarship money for Morro Bay Rec Dept's summer surf school.
Local knowledge paid off as Morro Bay Surf Company dueled Wavelengths Surf Shop, also of Morro Bay, in the final. When the scores were totaled, it was MBSC just grazing the Wavelengths posse thanks to their impressive double-whammy wave claimed by shop owner Anthony Randazzo. The perpetual Poorboy Horse's Skull trophy will hang at Morro Bay Surf Company until it’s up for grabs again next year.
In the Open division, Dustin Ray shot down more than 20 other hungry competitors and took home $150 loot for his efforts. All finalists received prize bags full of Poorboy traction, leashes, wax and apparel, Azhiaziam threads, V.A.S. Surf DVDs and more. Competitors and spectators all got a chance to spin the Poorboy “Wing P” Wheel of Love providing fun prizes and a casual atmosphere throughout the event.

RESULTS OPEN MENS DIVISION:
1. Dustin Ray (AZHIAZIAM TEAM RIDER)
2. Dan Hoover (AZHIAZIAM TEAM RIDER)
3. Mike Cianciulli
4. Michael Harris
5. Matt Gentilucci
6. Stephen Kerster
Shop Showdown Results: **NOTE: AzhiaziaM is a clothing company, not a "Surf shop"... so we just sponsored the event. The top 2 finishers (1st place D-Ray, 2nd place D-Hoover) in this event do happen to ride for us. GOOD JOB EVERYONE!
1. Morro Bay Surf Company
2. Wavelengths Surf Shop #2
3. One Way Boardshop
4. Wavelengths Surf Shop #1
5. Central Coast Surfboards #2
6. Central Coast Surfboards #1
Event photos are available for viewing at the links below:
web quality slideshow: (low resolution for websites and easy viewing)
http://www.poorboyusa.com
print quality: (high resolution for magazines)
http://www.snaphookmusic.com/contest.zip
Mike Cianciulli
1-800-POORBOY
www.poorboyusa.com